” We worked with Schweppes from the very inception of this category changing idea – a non-alcoholic mixer tapping into the growing in home cocktail consumption trend. Consumer research helped define the audience and the specific offer, and established which visual cues communicated the proposition better than others. The result is an exciting full bottle shrink sleeve with a dynamic illustrated cocktail glass made entirely of the liquid.”
CREDIT
- Agency/Creative: Asprey Creative
- Article Title: Asprey Creative – Schweppes Mix & Serve
- Project Type: Packaging
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
