Introducing Eliquor Wine, a groundbreaking brand that’s redefining the world of specialty Asian liquors with a unique and fascinating treat – Snake Wine. With a rich history steeped in tradition, Snake Wine is renowned for its health-enhancing qualities, including improving vitality, promoting hair growth, and enhancing sexual performance.
At Eliquor Wine, we embrace this time-honored elixir while infusing it with a modern procedure. Our commitment to the well-being of both humans and animals has driven us to innovate the Snake Wine production process. Rather than harming these remarkable creatures, we employ cutting-edge technology to safely extract their venoms. From the venom extraction process to the blending of traditional and innovative techniques, we take pride in offering you a unique, safe, and delightful experience.
At Eliquor Wine, we’ve taken up a delightful challenge – making Snake Wine, with its scary yet fascinating appeal, into something that radiates elegance and modern refinement. This precious product is known for the snakes and herbs that soak in the alcohol for a long time, creating a truly unique sight. It’s a bit spooky but incredibly intriguing. What’s more, it’s a beautiful showcase of Asian traditions, and we’re determined to keep that charm. We want to honor the ancient tradition of Snake Wine but also give it a fresh, stylish twist.
We came up with the idea of “Medical Snakes in Jars.” Instead of harming snakes, we’re letting them rest in the bottle. These special creatures, famous for their healing venoms, are now helping make medicines. The snake illustrations inside the bottle capture their lively spirit. So, here’s to a glass of sophistication where we keep traditions alive and treasure the wonders of nature. Cheers!
In the quest to make the packaging more accessible, we turned to scientific illustrations created with simple tools – black ink and colored pencils. These illustrations reflect authenticity and tangibility, while the scientific names of the snake species are displayed with a clean and minimal design for transparency. The packaging is designed to be minimal on the outside, with concise and straightforward content for consumers to focus on the drawings inside. In our illustrations, the snakes hide their heads, making them less intimidating and more elegant.
The illustrations are positioned on the back of the transparent glass bottle, creating the illusion of snakes suspended in alcohol. The use of snake scale pattern paper for the box exterior, along with a ribbon that resembles a snake’s shape when wrapped around the wine box, completes the captivating and approachable look. We invite you to raise a glass to this unique product – a toast to a new way of experiencing snake wine!
- Agency/Creative: Layơ Lab
- Article Title: Asian Eliquor Snake Wine
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Global
- Project Deliverables: Label Design, Packaging Design
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: wine, snake, traditions, packaging, design, package, liquor
Creative Director: Alex Dang
Designer: Truong Thanh, Danson Vu
Account Manager: Hang Nguyen
Print Producer: Hong Ha
Photography: Thinh Tran