ASIA Agency introduces it’s proprietary methodology
Cultural Avenues represented by Warriors, showcased on the agency’s website, bring culture to the heart of business storytelling

ASIA Agency presents the creative methodology that runs all the agency’s deliverables. In a limited edition, the concepts of Cultural Avenues and the ways the methodology is materialized, explained and developed takes ASIA beyond traditional advertising.

Cultural Avenues: Connecting Brands and Consumers
With the aim of building relevant narratives, from planning to creation, the team seeks out points of contact with culture – Design, Art, Technology, Games, Sports, Fashion and Music – to create connections and phygital experiences, and to make the relationship between brands and consumers more fluid and meaningful.

Seven Warriors Embody Creative Quest
Seven warriors bring the Cultural Avenues to life and translate, through their characteristics which can be seen on the agency’s website (asiaxp.co), the creative quest. They are: Mya, Saisei, Akiba, Zod, Yong, Jira and Mahõ. At least one of the Avenues will always be present in the work delivered by the agency.

Special Edition Book and Agency Merchandise
With a limited print run, a special edition presents in detail the characters that are part of the ASIA methodology. On the website, it is also possible to get to know behind-the-scenes photos and the store with products that allow you to use and wear ASIA, such as caps, sweatshirts, T-shirts and posters.