“For a chocolate company rich in heritage, Theo wanted a packaging update that would stay true to their vision but also help consumers to navigate their different and unique flavor offerings. The idea behind this design is Embrace, where each flavor is wrapping around the bar with the Theo brand. The satisfying taste of chocolate and the warm feeling of an embrace creates an iconic package system that will stand out on shelf and celebrate their brand”
CREDIT
- Agency/Creative: Ashley Flanagan
- Article Title: Ashley Flanagan – Theo Chocolate
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
