Asavo Cosmetics Packaging Design by Caroline Rubik

Asavo Cosmetics Packaging Design by Caroline Rubik

Asavo stands for authentic organic natural cosmetics and is manufactured by hand in its own manufactory in the foothills of the german Alps.

In Landsham, Upper Bavaria, Asavo founder Bettina develops and produces soaps, body butters, body oils and hydrolates. Her goal is not only to use the power of nature, but above all to use it in a way that conserves resources. This starts with the development of the recipe, continues with the selection of natural raw materials and the gentle production in their own manufactory, and ends with the sustainable packaging.

The impulse to found Asavo was given to her by her one-and-a-half-year-old niece, who tried to consume a cream from a tube. The question quickly arose as to how much of the ingredients such a small body could tolerate. The question was never finally answered, but the fact that there are alternatives was: There is no need to use substances in cosmetics that are controversial as to whether or not they have a negative effect on the human organism.

Specialist literature on natural cosmetics, old recipes and new ideas led her to her first product: a solid body butter that consisted of purely natural nourishing fats and oils. And the greatest thing was: Her niece could even eat it without hesitation (which, by the way, she actually did!).

The claim “Nature on your skin” supports the sustainable concept of the brand: reduced to the essentials in terms of content, with precious, plant-based organic ingredients and without synthetic fragrances or silicones. Quite simply: nature on your skin.

Overall, it was important to me to transfer the sustainable approach and the focus on the essentials equally to the product labels. Each product now has a color that matches its main ingredient. The basic products are all given a uniform beige tone. I deliberately chose soft, natural and light colors to focus on the purity of nature here as well. In addition, the products are numbered consecutively, on the one hand to underline the artisan character of the own manufacture, on the other hand to give each product an individual and discreet touch.

CREDIT

  • Agency/Creative: Caroline Rubik
  • Article Title: Asavo Cosmetics Packaging Design by Caroline Rubik
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Germany
  • Agency/Creative City: Köln
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Redesign, Branding, Packaging Design, Photography, Rebranding
  • Format: Box
  • Substrate: Glass, Glass Bottle, Pulp Carton, Pulp Paper
  • Industry: Health Care
  • Keywords: Branding, Packaging Design, Label Design, Print Design, Natural Cosmetics

  • Credits:
    Photography: Lena Heckl

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