From trash comes treasure. Nothing is waste. Everything may be useful in a different function. Each object possesses the potential for utility. When we witnessed the wastage encountered in the printing packaging process, where imperfect prints result in discarded cartons and papers, we made a conscious decision to repurpose these scraps. Utilizing the remnants of cartons and paper, we crafted our very own chocolate packaging for our agency. Employing white ink, we skillfully concealed the printed surface, allowing ample room for our distinctive corporate identity to shine through. By embracing sustainable printing practices, we felt we made a statement for others in how they may contribute to the reduction of the printing industry’s carbon footprint. Every endeavor is driven by our dedication to help our planet. We do what we can to define who we are.
Where others saw printed waste, we recognized a blank canvas waiting to be transformed. Using white ink, we covered the imperfect surface, creating a clean slate upon which we could imprint anything we desired. This simple technique allowed us to repurpose discarded materials and create our own agency chocolate packaging. Different wraps for different flavours of chocolate which we could give to partners, clients and friends, as corporate treat.
By embracing the concept of upcycling printing waste, we aim to inspire a profound shift in the collective mindset towards greater environmental consciousness. We firmly believe that every action, no matter how small, possesses the potential to create a monumental impact. Through our endeavors, we strive to instill a sense of responsibility and encourage our clients and other agencies to go on the path for a greener future.
For us, sustainability is not merely a passing trend; it is a way of life. We endeavor to define ourselves through our conscious actions, transcending the boundaries of being a mere business entity. We see ourselves as part for positive change. We are what we do.
- Agency/Creative: A.S. Strategy Branding & Communication
- Article Title: AS Chocolate Repurposing Print Waste and Crafting Eco-Friendly Chocolate Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Kifissia / Athens
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Wrap
- Industry: Food/Beverage
- Keywords: Packaging Design , Sustainable Development
Design Agency: A.S. Strategy Branding & Communication