Since its establishment in 1988, Artpoint has grown into a company with outstanding achievements and rich expertise by carrying out various brand exhibition projects domestically and internationally. Leveraging this experience, we proudly showcase leading industry expertise, providing a high degree of completion in exhibition
experiences across all processes, from exhibition design to construction.

There was a need to develop a differentiated identity and image unique to Artpoint, leading the industry through accumulated know-how and continuous innovation, and to establish a corporate identity that could secure market competitiveness. We built a progressive corporate image with a clean and bold sans-serif typeface logotype that powerfully and reliably conveys Artpoint’s unique values. Additionally, by developing a friendly mood slogan that signifies customer-centric service, we aimed to establish an influential corporate image that offers more valuable spatial experiences to customers with a modern look and feel differentiated from the existing industry.

YNL Design defined Artpoint as a company that leads the industry with superior expertise and a high degree of completion in total solutions, from brand analysis to design and construction. Based on the slogan “Connecting People and Space,” we sought to convey Artpoints unique identity more clearly and succinctly by emphasizing the company’s philosophy of valuing relationships between people.
This was visually represented by depicting the ‘A’ in the logotype as a human figure, consistently expressing the positive image of a company advancing through smooth communication with customers. The graphic motif emphasised the ‘O,’ extending Artpoint’s inherent value (Originality), symbolising a unique perspective in meeting customer needs, and delivering new resonances through its expanding influence. To enhance visibility, we used the ‘Redish Orange’ color to signify a professional and passionate attitude towards space. We established a creative image that realises customer value based on Artpoint’s philosophy of creating spaces that move people’s hearts, going beyond merely conveying brand value in exhibitions.