Pasta Sepia® is a brand identity system that features the definition of sepia in all means. Most importantly, sepia is the ink that both pasta and packaging are dyed with. Sepia as fish source, sepia as ink to dye the pasta and print on packaging, and finally, sepia as photography aesthetics.
sépia f (plural sépias) 1. cuttlefish (any squid-like mollusc of the genus Sepia) 2. sepia (dark brown pigment) 3. how to display photo film on film or photo paper, which turns a photo into a one-colour shade. Cuttlefish: The cuttlefish (any squid-like mollusc of the genus Sepia) derived from the latinised form of the Greek word σηπία, sēpía.
Ink Colour: The colour, named after the dark brown pigment derived from the cuttlefish ink secretions. The ink was commonly used as writing ink in Greco-Roman civilisation, as well as artists’ drawing material until the 19th century.
Black & White Print: The type of toning, a chemical process used in photography which changes the appearance of black & white prints to brown.
Pasta sepia® collection features five artisanal pasta shapes dyed with cuttlefish ink (sepia): orzo, spaghetti, tagliatelle, orecchiette, spaccatelle & pipe rigate.
Each package, sealed by the cuttlefish logo, contains a specific pasta shape represented on the front side. Dots and brush strokes flow out in a cursive style. The original fluid representations are designed by hand with a brush, using natural cuttlefish ink (sepia). Altogether, these illustrations are starting to compose an iconic visual alphabet for pasta that may continue expanding.
The cuttlefish ink (sepia) gives pasta the characteristic sepia colour and a mild hint of sea saltiness. Pasta made from premium wheat flour kneaded with natural cuttlefish ink, free range eggs, fresh spring water and no added salt. Naturally air-dried slowly to lock in its fresh flavour and nutritional value. On the package, matching ingredients are recommended to bring out the flavour nuances of each element.
- Agency/Creative: Loukas Chondros
- Article Title: Artisanal Cuttlefish Ink Pasta Sepia Packaging Design Created by Loukas Chondros
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Research
- Format: Box
- Substrate: Pulp Paper