Artha Architecture was a project developed for an office located in the UK. This brand is led by a couple of architects and they had in mind to create a unique and sophisticated project, something that could be different from the ordinary, so we sought to create really sophisticated colors with unique materials that would stand out at first sight. Artha’s audience are demanding people with extreme good taste, so we sought a logo that was easy to identify but personalized and unique. The typography made up of capital letters conveys grandeur and attitude and draws attention for it, in addition to being sophisticated fonts, which perfectly matches the tone of voice of the Artha Architecture brand. During the project, the steps were of great importance for the refinement of this work, because in this way we were able to understand more and more what the client was trying to convey and communicate. For example, flashy and very vibrant colors were discarded, as this would attract more people’s attention and could retain a different audience that the brand seeks, so more serious and sober colors were the ideal way for a strategically effective and beautiful palette . Some stationery materials, we seek to apply high or low relief, for example on business cards, as it is something that the client requested from the beginning, he will develop materials that are visually pleasing and sophisticated, but not flashy. This strategy works very well when the brand is looking for a specific niche of people who want exclusivity, the client was super excited to immediately order their stationery and fleece materials at their office.