Rump@blic Origins. The Route of the rum belt.

Illva Disaronno presents Rump@blic Origins, a new rum collection born from collaboration with expert bartenders. The brand celebrates “The Route of the Rum Belt,” tracing the historical journey of sugarcane. This exclusive route explores the origins of rum, showcasing its authentic and refined flavors, aromas, and legacy.
Aged in the historic Florio Cellars in Marsala, Sicily, these rums benefit from a unique maturation process influenced by the Mediterranean climate. The Rump@blic Origins line features three special selections: Spain & Venezuela, Thailand & Philippines, and Ghana & Eswatini. Each product highlights its country of origin, emphasizing distinctive organoleptic qualities and celebrating the diversity of rum-making traditions.

The visual identity of the labels enhances key elements of “The Route of the Rum Belt” creating an original design that reflects the journey and authenticity of each product. Labels feature original textures, geographic coordinates, antique maps, and details evoking adventure and tradition. Each mark on the label is unique—varying in shape and position—symbolizing the individuality and origin of each rum. This meticulous attention to detail transforms packaging into an integral part of the sensory experience, inviting consumers to embark on a visual and tactile journey before tasting the product.

Rump@blic Origins is not merely a rum but an immersive sensory experience that begins with its label design. Every tasting becomes a unique and unforgettable journey. The brand embodies authentic identity, inspiring emotions that make each choice distinctive and meaningful.
Branding the Difference: Rump@blic Origins unveils a rum collection that transcends boundaries, blending craftsmanship, innovation, and authenticity to create an unparalleled experience for rum enthusiasts worldwide.