Art Deco Inspired Identity and Packaging Design for Filipino Health and Well-being Brand

Maricae Legazpi – Laya Branding and Packaging

“Laya client wanted branding to be androgynous and almost masculine and packaging specific for handmade soaps and candles, look and feel was to be vintage classic. The result is a minimalist logo of a flying bird formed in a capital L, as the word “laya” means freedom in Filipino, a classic color way of dark grey and copper, and the packaging pattern is inspired by 1920s art deco.”