Silpo is Ukrainian supermarket chain, which is making the shopping experience meaningful, exciting and fun. Like literally, have you ever seen an in-store art performance? And it’s even not the most surprising thing Silpo is known for! The new gift cards we did for them are not the exclusion. We didn’t want them to be just “cool looking” cards like any other supermarket usually has.
So we instead used them as a medium to support local art that was under great pressure because of COVID pandemic.
Our idea was to remind people about the importance of art in their life and encourage them to visit a theatre or an exhibition, watch a movie or go to a concert once more. Because art is the thing that is essential for the human development and “Silpo” really takes care about customers experience and life, we did it in a way of little native reminder. Like you remembered to buy cheese and baguette today, don’t forget to support theatres, you bought sausages – don’t forget to buy our certificate and tickets to the concert. That’s why in our design we playfully combined shopping, which is also a kind of art, with other types of arts and created entertaining illustrations that are interesting to study.
We also used the theme of art to design gift cards for special occasions: “sorry” certificate for Silpo clients and a special “green” certificate for children under 18. And of course created unique designs for birthdays and holidays: Easter, New Year, 8th of March. So, any holiday the person can have, becomes a piece of art.
- Agency/Creative: R Agency
- Article Title: Art Certificate Design for Silpo, a Ukrainian Supermarket by R Agency
- Organisation/Entity: Agency
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kyiv
- Market Region: Europe
- Project Deliverables: Design
- Industry: Retail
- Keywords: Design, Identity. Illustration, Art
Creative Director: Dima Liutyi
Art Director: Myroslava Shevchenko
Designer: Yana Havelia
Senior Account Manager: Maria Ursta
Account Manager: Zhenya Gaydamaka