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Art and Chocolate Together with De’Chico’s Iconic Packaging

Art and Chocolate Together with De’Chico’s Iconic Packaging

Who doesn’t love art? Who doesn’t love chocolate?

At De’Chico, we’ve seamlessly blended these two passions by turning famous paintings into packaging covers. The idea is simple: why throw away something beautiful? Each De’Chico chocolate package features iconic artworks, transforming what would typically be discarded into a keepsake. Customers can savor not only the rich taste of premium chocolate but also the timeless beauty of masterpieces like Claude Monet’s Stack of Wheat (1890/91), Alfred Sisley’s Watering Place at Marly (1875), and Henri Fantin-Latour’s Still Life with Flowers (1881). These carefully selected pieces capture the essence of nature, beauty, and serenity, perfectly complementing the luxurious experience of enjoying De’Chico chocolate.

Other exquisite paintings featured include John Singer Sargent’s Rehearsal of the Pasdeloup Orchestra at the Cirque d’Hiver (1879), a vivid portrayal of artistic performance, and Eugène-Louis Boudin’s Approaching Storm (1864), which conveys the dramatic interplay of light and shadow. These artworks were chosen not only for their aesthetic appeal but also for their ability to evoke deep emotions, much like the rich flavors of De’Chico chocolate. Each piece of art on the packaging invites the consumer to appreciate the history and culture embedded in these masterpieces, making the experience of unwrapping a De’Chico chocolate bar something to be savored in itself.

This approach not only adds an artistic dimension to the product but also promotes sustainability by encouraging customers to keep and reuse the packaging. It’s more than just indulging in a treat; it’s about enriching your environment with a piece of history and culture. The packaging becomes a conversation starter, a decorative piece for your home, or even a thoughtful gift. With De’Chico, every box of chocolate becomes a celebration of art and taste. The carefully curated selection of paintings mirrors the craftsmanship and attention to detail that goes into making each chocolate, ensuring that the experience is memorable from the moment you see the box to the last bite.

De’Chico invites you to savor not just the flavor, but also the visual and emotional experience of fine art, making it a true feast for the senses. With each bite, you’re not just enjoying chocolate; you’re participating in a journey through art, history, and culture—an experience that lingers long after the last piece is gone.

CREDIT

  • Agency/Creative: backhand agency
  • Article Title: Art and Chocolate Together with De’Chico’s Iconic Packaging
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Africa
  • Project Deliverables: Art Direction, Brand Identity, Branding, Concept Art, Packaging Design, Web Design
  • Format: Wrap
  • Industry: Food/Beverage
  • Keywords: branding graphic design chocolate Packaging Website art brand artistic design identity painting

  • Credits:
    Creative Director/Graphic Designer: ٌyasser alaa

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