Arqué is a Brazilian architecture firm that prides itself on its contemporary and sophisticated approach to design. Founded to serve the needs of young couples and individuals building their first residential or commercial space, Arqué is committed to creating unique and inspiring spaces that reflect the individuality of its clients.

“Meaning of the name Arqué (Principle) / ” Your new beginning”., and represents a new beginning for its clients. To create the brand’s visual identity, a simple yet powerful structure was developed based on shapes, colors, and auxiliary elements that combine to create a unique visual universe. The brand is flexible and can be positioned in different ways, adapting to the different needs of the business.

The typography chosen for the brand is robust and serious, conveying security and confidence to clients. The forms were carefully selected based on the psychology of shapes, conveying stability and trust, especially for a public without previous experience in the field. This careful selection of shapes and typography creates a cohesive and consistent visual language that reflects the values of Arqué.

One of the key strengths of the Arqué brand is its ability to connect with its target audience. The visual identity created for the brand is consistent with the company’s values, and is designed to resonate with young couples and individuals who are building their first residential or commercial space. The design is contemporary and sophisticated, while still being approachable and accessible.

Arqué’s commitment to creating inspiring spaces is reflected in its visual identity, which is designed to be recognizable and memorable for its clients. The brand’s flexibility allows it to adapt to the unique needs of each project, while still maintaining a consistent and cohesive identity across all touchpoints.

Arqué is an architecture firm that prides itself on its contemporary and sophisticated approach to design. Its visual identity reflects its commitment to creating unique and inspiring spaces that are tailored to the needs of its clients. With a focus on simplicity, flexibility, and consistency, Arqué has established a strong brand identity that sets it apart in the architecture industry.