The project vintage brandy from Aronia-Gut Marquardt designed by Williams & Gauld is a combination of finest color design and high expert printing techniques.
The black and white label was produced using a special printing process with four complex steps for a perfect and unique impression. In the first step, the color of the brandy liquid was analyzed in detail. In the next step, a special process was used to match the gold tone on the label exactly to the brandy. This creates a perfect color harmony between the designed label and the product. The gold tone was specifically generated for this product and finished with a partial varnish. As a third color element, all white areas were additionally printed as a spot color in the final step.
Another visual effect was achieved by using two shades of black. It creates the illusion of a second label having been applied over it. To complete the minimalist color concept, the wax seal was cast directly on the glass in a panther black using special, sustainable wax. The wax seal creates another dimension of color depth that opens up a visual and haptic horizon for the viewer in addition to the label.
The Aronia Gingko Jahrgangsbrand appeared as a limited edition of 99 bottles a 350ml. The brandy liquid was bottled with hand-picked harvest from the Baltic coast and labeled with love. The result is a vintage brandy of chokeberry ginkgo matured in acacia barrels. “If something is to become special, it takes time.” -Bauer Günni, Aronia-Gut Marquardt
- Agency/Creative: Williams & Gauld GbR
- Article Title: Aronia Gingko Packaging Design – Liquid Gold | The Brandy
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Williams & Gauld
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: vintage, color design, high expert printing techniques, detail, gold, visual effect, wax seal, packaging design, design
Brandy Manufacturer: Aronia-Gut Marquardt