” BACKGROUNDWild Health Warriors (WHW) are a Welsh health supplements producer. They harness the power of traditional eastern ingredients such as Reishi Mushroom and Siberian Ginseng to deliver supplements with targeted benefits such as boosting immunity, improving libido and increasing cognitive function.CHALLENGEWHW were a new start up and needed a brand identity and label system for their capsule packaging. Our challenge was to create a brand, and subsequent packaging, that respects the origins of its product without being overtly ‘oriental’ in aesthetic like many of its competitor brands.OUTCOMEAvoiding industry cliches and oriental iconography such as dragons, yin-yangs or Chinese logograms we developed a series of brand characters that would form the ‘Wild Health Warriors’. Each character, with its own unique stance, is a subtle nod to the health benefits of its product. As for the logo, we created a Wild Health ‘Master’ icon that was older and wiser in appearance and would become the face of the brand, acting as a ‘seal of approval’ on each of the packs.We took a pharmaceutical approach to the packaging with a minimalist, systematic label design and relied on small accents of colour to distinguish product range. The hand written/stamped batch numbers and used by dates emphasise the small team/personal production of the supplements. The solid white HDPE bottle and the foil sachets are light impermeable and essential to protecting the botanical ingredients used in the supplements.”