Armenistis, single-varietal dry white wine
Designed for Tsimpidis Winery Grammousa, Greece, Armenistis (meaning “The Rowman”) is more than just a wine—it’s a poetic homage to the timeless rhythm of the Aegean. Crafted from 100% Moschofilero grapes, this dry white wine embodies the crisp freshness of the Peloponnesian landscape, and the label reflects that same sense of place and serenity.
Moschofilero is a highly aromatic, pink-skinned grape variety indigenous to the Peloponnese, known for producing wines with bright acidity, floral complexity, and delicate citrus notes. In this expression, Armenistis offers a refreshing and elegant profile with hints of rose petal, white peach, and lime blossom—making it a perfect companion to seafood, Mediterranean dishes, or simply a quiet moment by the sea. The wine’s natural vivacity and finesse mirror the grace of the figure on the label, quietly navigating through a landscape of color and calm.
At the heart of the design is a hand-rendered silhouette of a solitary rower, drifting across a watercolor sunset. I tried to capture through the illustration a moment of stillness and introspection, connecting the wine to the mythology, maritime culture, and meditative beauty of Greek tradition.
The typography balances authenticity and clarity: the handwritten Greek script font conveys emotional warmth and local character, contrasting with the firm, sans-serif font of the Moschofilero.
This packaging speaks to travelers, aesthetes, and wine lovers alike—those who seek not only taste, but a story in every sip.
Armenistis is an affordable invitation for pause and reflection.




CREDIT
- Agency/Creative: Yannis Aggelakos - Visual Communication Services
- Article Title: Armenistis Wine Captures Greek Maritime Elegance Through Yannis Aggelakos’ Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Tripolis
- Market Region: Europe
- Project Deliverables: 2D Design, 3D Design, 3D Motion, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, Greece, Peloponnese, label, Moschofilero, packaging
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Credits:
Art Director, Graphic Designer: Ioannis K. Angelakos