Argoherbs, a renowned company specializing in high-quality spice products inspired by ancient Greek culture, has approached our design agency with a project to revamp their packaging. With 13 distinct packaging products, Argoherbs aims to enhance their brand image, attract a broader consumer base, and strengthen their market presence in Germany.

The main rationale is to illustrate figures and faces from Greek mythology, one for each code, trying to keep some contact with the product in order to be able to render the “Greekness” that was requested.
Specifically:

Oregano – Venus
According to legend, the goddess Aphrodite cultivated the ancient herb in her garden at the top of Mount Olympus as a symbol of happiness and joy. As a result of this, wreaths were made for wedding ceremonies with its branches so that it would bring joy to the newlyweds.

Fish – Mermaid
Deities of the sea, rivers, lakes and generally the liquid element. Mythical sea creatures are depicted in the form of a woman from the waist up and in the form of a fish from the waist down.

Salad – Amalthia
Amalthea was the nurse of the god Zeus. In the art of the ancients, the horn of Amalthea was a symbol of abundance, abundance of goods and human well-being. It is usually represented as a hollow container, shaped like a horn, filled with various fruits, flowers and vegetables.

Tzatziki – Hera
According to mythology, the galaxy was created from her milk, while drops of Hera’s milk that fell on the earth transformed into beautiful and fragrant flowers.

Potatoes – Persephone
It is related to spring and summer, according to the myth the months that Persephone (daughter of the Goddess Demeter) is in the upper world there was summer.
Her abduction is the allegory of the cycle of nature’s euphoria: the descent of the Maiden into the Underworld each autumn is identified with the absence of the fruits (keeping them underground), which are revived in the spring with her ascent.

Gyros – Kirki
Odysseus and his companions during their wanderings reached Circe. Circe invited the first of those who visited her to a meal with food in which she had poured some of her magic potions. After eating, she touched them with her magic wand and transformed Odysseus’ companions into pigs.

Chicken – Harpies
Harpies were creatures of Greek mythology. These monsters had the form of birds with the head of a woman and unlike their sister Iris they were considered messengers of the god Pluto. But according to Homer, there was one Harpyia, known by the name of Podargis.

BBQ – Faya
Phaea had a dual nature, as she was a dangerous female wild boar killed by Theseus. Plutarch says that perhaps she was a violent and dangerous woman, who because of her behavior was identified with a wild boar.

Burger – Minotaur
He was a mythical being with the body of a man and the head and tail of a bull. He lived in the Labyrinth, a building built by Daedalus at the behest of the King of Crete, Minos.

Lamb – Golden Ram
It was he who saved Phrixos and Helli, and subsequently his “fleece” was offered to the king of Colchis. The Argonautic Expedition was organized by Jason, who together with other heroes of ancient Greece from Iolkos arrived at distant Colchis, to get the “golden fleece”.

Feta – Polyphemus Cyclops
Legend has it that the Cyclops Polyphemus was the first cheese maker. Carrying the milk he collected from his sheep in pouches made from the stomachs of animals, he found to his great surprise one day that the milk had coagulated and taken on a solid, palatable and storable form.

Pasta – Dimitra
Wheat, like other cereals, is directly related to the goddess Demeter in Greek mythology. Demeter as the goddess of agriculture gave people the fruits of the earth and taught people how to cultivate the fields and produce their own food.

Pizza – Volcano
According to Greek mythology, Hephaestus was the first to make a tool that made strings out of dough. Hephaestus together with Hestia were the main deities of fire.

Our primary goal is to create a cohesive and visually appealing packaging design that reflects the essence of Argoherbs’ Greek inspiration while catering to the preferences of the German market. By incorporating elements from ancient Greece, we aim to communicate the brand’s rich heritage and authenticity, reinforcing the premium quality of their products.