Our collaboration with Eska on their newest offering – sparkling water in sleek 355ml cans – allowed us to shape a product that embodies their core values of purity and simplicity while distinguishing itself in an increasingly competitive market. Available in two refreshing options, Lemon and Original, these cans bring Eska’s renowned natural water into a vibrant, sparkling form that appeals to a broad range of consumers seeking an elevated hydration experience.
This project presented an exciting design challenge: to create packaging that seamlessly extended Eska’s established brand identity while introducing fresh, engaging elements to the sparkling water category. Eska’s minimalist aesthetic provided the foundation for our creative approach, inspiring us to refine and modernize their visual language. We incorporated subtle graphic elements and dynamic patterns to evoke the crispness and effervescence of sparkling water. Every design choice was carefully considered to balance vibrancy with elegance, ensuring the product would stand out on shelves while staying true to Eska’s essence.
Sustainability, a pillar of Eska’s mission, was integral to our strategy. From eco-conscious materials to visuals that reflect the brand’s natural simplicity, every aspect of the design speaks to Eska’s commitment to environmental responsibility. The Lemon can’s bold and vibrant yellow design exudes energy and freshness, contrasting beautifully with the understated elegance of the Original. Both options are united by their clarity and sense of refreshment, creating a cohesive product line that consumers can immediately recognize and trust.
Ultimately, this project represents more than just packaging design; it’s a reflection of Eska’s ethos and a celebration of their dedication to crafting high-quality, natural products. The result is a sparkling water line that captures the essence of Eska in every detail, delivering an elevated drinking experience that feels as pure as the water itself.
CREDIT
- Agency/Creative: Area.Studio
- Article Title: Area.Studio Brings Sparkle to Eska with Sleek New Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Area.Studio
- Market Region: North America
- Project Deliverables: Advertising, Brand Creation, Packaging Design
- Format: Can
- Industry: Food/Beverage
- Keywords: New Sparkling Water Can
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Credits:
Creative Agency: Area.Studio
Client Lead: Create 160
Project Lead: The WeCollective
Photograph: André-Olivier Lyra