It has been a great honor and privilege to design the packages and labels of all Arctic Raw products. Building a comprehensive and streamlined brand in close cooperation with the client has been highly rewarding. The main focal points during the design and implementation process were packaging for export in general and Asian markets in particular, but the products are also available in Finland, and the packaging designs work world-wide.
With all our packaging design and brand communication, we want to celebrate authentic northern flavors and raw ingredients from the pure Finnish nature. The brand draws deeply from local elements, such as birch trees with their gleaming white stems, and Finnish forests with their rich natural bounty.
Premium feeling of premium packaging: All bottle labels were designed to express with maximum impact the freshness, pureness and authenticity of each product. The color element in the front label of each flavor contains foil printed details. The labels also feature other carefully designed and selected special effects. Label print runs are exacting, and besides foil printing. Rough coating was applied to the labels to convey the feel of real birch bark. In terms of brand image building, it is vitally important how the package feels when you pick it up for the first time.
Your brand can make a first impression only once – the moment the customer picks up your package for the first time.
Details and finishing touches create brand value: A sticker seal over the cap finishes the appearance of this product. For the branding and shelf visibility of this packaging format, sticker seals turned out to be a surprisingly important investment. Without the vibrantly coloured and core message carrying sticker seal that ties the entire design together, the package would have remained remarkably less striking and attractive on the store shelf.
- Agency/Creative: DesignCompany
- Article Title: Arctic Raw Birch Waters From Finland in Fresh Bottle Designs
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Finland
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography, Retail Brand Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle