Lavazza Firma and Blue New Proposition

Arc’s latest restyling project for Lavazza, dedicated to the OCS channel, which involves Firma and Blue coffee systems.

The project results from a synergic collaboration with the brand and it has seen the evolution of strategic and creative phases aimed at an improved consumer experience.

We worked to design a new information hierarchy in order to provide a straightforward and complete product experience. The coffee blends’ distinctive features are displayed with clarity and the product visual has been enhanced.

Moreover, Lavazza’s brand identity has been highlighted on the pack: the aroma mark has been amplified and the logo is now at the center of the communication. Finally, Firma and Blue coffee’s system logo has been updated with a modern appeal.

With the launch of more than 40 new packs across the Firma and Blue coffee systems, Arc’s strengthens its partnership with Lavazza, demonstrating its ability to manage the needs of a high-profile brand by responding to the tastes of consumers.

The packaging design for Lavazza Blue coffee capsules is bold and cohesive, featuring a rich navy blue base with bright accent colors for each flavor variant. Elegant typography, curved graphic patterns, and imagery of clearly visible cups create a premium, modern look that speaks to variety and quality.

It follows that the design of Lavazza Firma coffee capsules displays a sleek black base for the main variants, set off with bold splashes of color representing individual blends. The clean layout further embellishes the premium feel with the iconic Lavazza logo, the imagery of a cup, color-coded designs to differentiate flavors, and yet professional in every way.