Nutella Love me again

Nutella is a global lovebrand and Nutella jars are universally recognisable.

Arc’s designed a unique Nutella jars collection born to be reused.
A strong easy concept directly suggested through packaging graphic design without need of any word.
The product range will cover different ways to recycle the jars.

This Nutella jar design concept is focused on sustainability, encouraging reusing the jars for plants.
Highlighting a reusable purpose is in line with current trends in eco-conscious consumer behavior.

The green tones and the nature illustrations give an ecologically friendly look. The green base color of the jar itself has an ecological connotation.

Graphical steps will help understand what is meant here-reuse the jars for planting-and all that it implies-easy to comprehend, without heavy textual explanations.

The tagline “Love me again” evokes a sense of care and encourages consumers to find a second life for the jars. Simple and soft typography enhances the approachable and natural feel of the packaging.

The packaging suggests reusing the jars as plant pots, as shown in the second image, where they house various plants.
An instructional diagram shows the upcycling process step by step: cleaning the jar, filling it with soil, planting, and watering.

This is a beautiful and thoughtful design that creatively integrates sustainability with product packaging. It is a strong example of how brands can contribute to eco-friendly practices while enhancing customer engagement.