Arch is a studio located in Santa Catarina, Brazil, made up of architects trained in diverse areas. Currently, it serves the entire country, from conception to the aesthetic and functional elaboration of spaces, focusing on high-end residential projects, including landscaping and interior design.
In its new positioning, the objective was to build a name and visual identity that would further elevate the perception of value of a company already consolidated in the market. The new brand reinforces its modernity and uniqueness, presenting a visual solution consistent with the studio’s vision in its deliveries: a contemporary, solid and functional design.

The project was meticulously crafted to reflect the studio’s ethos and values. Extensive research and exploration were conducted to understand the studio’s identity, target audience, and competitive landscape. This process involved analyzing market trends, studying consumer behavior, and identifying key differentiators that set the studio apart from its competitors.

Drawing inspiration from the studio’s commitment to modernity and functionality, the brand design team developed a visual identity that strikes a balance between sophistication and approachability. The use of clean lines, bold typography, and vibrant colors creates a dynamic and memorable brand presence that resonates with clients and partners alike. The logo, with its sleek geometric elements, serves as a visual representation of ARCH’s innovative approach to design and its ability to transform spaces into works of art.