The Challenge: When we were approached to create a cold pressed olive oil brand packaging, the challenge was showing all the product characteristics, and highlighting the unique and diverse features that it has to offer.
The Solution: Arbequina is considered the queen of olives due to its unique taste and high quality. Another proof of the Arbequina olive’s royal nature is the way it is harvested. It requires a special approach of harvesting by handpicking, one by one. Although small, we can extract a sizable amount of oil, which is frost resistant, and is adaptable to different conditions of climate and soil.
Accordingly, we have decided to give an Arbequina olive a character it deserves, a queen. We have depicted a crown, which emphasizes this unique oil’s advantages over the other similar products.
We gave the packaging the effect of a royal headpiece, through which the bottle is seen in the shape of an olive with a delicate illustration of the queen’s face, made of a whole piece of paper, using the origami principle. As the queen is always in the center of attention, so is the arbequina olive oil. It is meant to become a beautiful ornament in people’s routine.
The Result: Therefore, with simple minimalist packaging, we depicted all the royal features that Arbequina olive oil has to offer. We have emphasized the taste differences through black and white packaging. The darker-colored oil is in beautiful contrast with white packaging.
The name was obtained through wordplay and reflects both the name of the olive and its royalty.
- Agency/Creative: Backbone Branding
- Article Title: “ArbeQueen” Cold Pressed Olive Oil Packaging Design by Backbone Branding
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: Branding, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: #Branding #OliveOil #ArbeQueen #Packagingdesign
Brand Strategist: Lusie Grigoryan
Designer: Stepan Azaryan
Creative Director & Structure designer: Stepan Azaryan
Illustrator: Marieta Arzumanyan
Animator: Sahak Zarbabyan
Photos by: Suren Manvelyan & Backbone Branding