Part of Zamora International group, Lalomba is a new premium wine brand located in the Rioja Baja region in Spain. In an extraordinary landscape between the valley and the mountains, the vineyards culminate at 720m. Its name derives from the Spanish “La Loma” (the slope), being strongly linked to its terroir and natural elements.
Appartement 103 was commissioned to develop the new brand identity and packaging designs following the visit of the new winery and vineyards to understand from its heart what the foundations of such a project were.
“We discovered a world full of elegance and allure, which we translated through a brand platform that would provide consumers and visitors with a remarkable and fulfilling experience. An invitation to reconnect oneself to finally finding beauty, inspiration and grace. A new way to approach life, to see its environment, inviting consumers to reconnect themselves to elementary sensation.” Says Julien Zylbermann, Appartement 103’s Creative Director
From this vision, the creative team developed a new structural bottle, labels, secondary and tertiary packaging design, highlighting the brand platform. The bottle features a dynamic diagonal line that reflects the sense of escapism and vision. It also directly reflects the slopes that offer so much to the end product, the wines themselves. The use of concrete textures refers to the wine tanks which are used, conveying a deep natural feeling and minerality to the presentation. Finally, the touch of metallic desaturated tones of colours gives this sense of refinement and premium attitude. A full luxury brand experience that becomes a state of mind beyond the wines.
- Agency/Creative: Appartement 103
- Article Title: Appartement 103 Creates Premium Wine Lalomba From Spain
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Product Architecture, Structural Design
- Format: Bottle
- Substrate: Glass Bottle