Following a long-standing partnership, Cihuatan Rums has teamed up with Appartement 103 to craft a super premium range of Single Barrels expressions aimed at connoisseurs and collectors all around the world: Cihuatán Folklore.
This range showcases Cihuatán’s technical prowess, knowledge and attention to detail in crafting top world-class rums, establishing El Salvador as a pure player in the category.
The first chapter starts with « Creation » as a homage to the first distilled rum by Cihuatán, 17 years ago.
Gabriela Ayala, Cihuatán’s Master Blender, adds: “Since its creation, one of the most important partners to this rum has been the barrel. So, for the first Single Barrel Collection of Cihuatán Folklore, we will explore the nuances that our barrels have left on our light rum. This carefully curated selection of 13 Single Barrels ranges from the classic American oak ex-bourbon to our disruptive Mayan Ceiba barrel finish.”
Scarcity and quality are at the heart of this offer. Available by invitation only, the brand partners have the opportunity to buy the whole barrel, which contains between 110 to 200 litres and will be hand-bottled and hand labelled into a customized packaging.
Designed by Appartement 103, this new edition’s design had to stand out from the core range by conveying its own personality while ensuring that Cihuatan’s brand essence and Mayan heritage remained intact.
The use of the vibrant coloured illustration and hot foils immediately connects Cihuatan’s visual identity with the new Folklore range. It contrasts with the core label and its crafted presentation, featuring handwritten technical information, including bottle number, the age, the barrel type and owner name to personalize every single bottle.
- Agency/Creative: Appartement 103
- Article Title: Appartement 103 Creates Cihuatan’s Folklore Range
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe
- Project Deliverables: Brand Creation
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: rum, packaging design,
A103: Creative team