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Appartement 103 Creates A Premium And Radiant Visual System For Les Arrangés Divins

Appartement 103 Creates A Premium And Radiant Visual System For Les Arrangés Divins

Since its launch in 2021, Les Arrangés Divins has earned a special place in the hearts of French consumers, celebrated for its handcrafted approach and creative recipes featuring fresh, carefully selected fruits in every bottle.

As the brand continued to flourish, it became clear that its visual identity needed to evolve to fully reflect the joyful, generous spirit at its core. Appartement 103 embraced this creative challenge by crafting a refreshed brand universe that elegantly blends the sun-drenched energy of the Antilles with refined visual cues of authenticity that consumers trust and value.

At the heart of this redesign is a bold new logo, prominently displayed in striking black, significantly enhancing visibility and brand recognition compared to the previous design.

Central to this new identity is an evocative sun illustration, symbolizing the divine energy that governs our seasons and inspires the careful selection of each ingredient. From the cosmos directly into each unique recipe, the sun embodies warmth, generosity, and the endless possibilities born from nature’s bounty. Each recipes is celebrated and elevated through the vibrant sun motifs and tones, radiating a generosity that energizes shared moments.

Every packaging design incorporates sophisticated graphical details and premium finishes, including glossy varnishes, embossing, and foiling, delivering a cohesive yet richly textured visual experience across the entire product range.

The result: A vibrant, unified, and impactful brand identity that amplifies shelf presence and truly embodies the joy, passion, and generosity of Les Arrangés Divins.

CREDIT

  • Agency/Creative: Appartement 103
  • Article Title: Appartement 103 Creates A Premium And Radiant Visual System For Les Arrangés Divins
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: France
  • Agency/Creative City: Paris
  • Market Region: Europe
  • Project Deliverables: 2D Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: rum, spirits,

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