Aphrodite is a conceptual luxury skincare brand inspired by the ancient Greek methods for a healthier & youthful skin. The ancient Greeks were fond of physical beauty. They always came up with new ways to improve their appearance through nutrition, cosmetics and athletics. Skincare was an important part of their life and culture. They created many of their own skincare products and treatments.

The product line is based on a synergy of essential oils, cleansers and facial scrubs. Gentle yet effective, these products have been made to give your skin extensive care and reducing wrinkles and tightening skin pores. It is suitable for all skin types and ages.

The brand’s target audience are women who are looking for high – quality skincare products to improve their skin. They also expect the products to be toxin free and are willing to spend on skincare to look and feel the best.

The aim was to develop a brand image which speaks for itself and that is sophisticated, minimal, luxurious, clean and contemporary. It evokes a feeling of freshness.

Using a modern sans serif font for the logo gives an elegant and chic touch keeping in mind the name of the brand. The typeface was customised so that it is truly unique and stands out. In addition to the wordmark , a shell symbol was created which can be used to stand on its own, the shell also happens to be the symbol of Aphrodite ( Greek Goddess of beauty ) which also depicts the serene beaches of Greece. Line-art illustrations of all the product ingredients i.e rose, lavender, chamomile, olives, honey and sea salt are drawn to bring everything together and maintain the minimal vibes. A combination of pastel colours and muted tones are the perfect solution for a softer and sophisticated feel.