Aperitvo is a new Spritzer to hit the market this Summer in Sydney, Australia launched by Frenchies, an award winning artisan craft beer brewer based in Sydney. The flavour profile being bitter sweet citrus with a touch of natural botanicals.
The approach undertaken by the team at Relax was inspired by Italian drinks brands, bold type and colours, Summer and a subtle nod to the existing Frenchies branding.
At Relax Design we are a packaging design agency, we grow brands and create packaging for well known brands, and also the soon to be well known brands in food. We don’t just change packaging, we change people’s minds.
We’re bombarded every day with choice. It’s no longer good enough for food packaging to just look attractive; these days it has to work a lot harder. It needs to be the whole picture. A compelling story. An engaging identity. A distinctive way of talking. However they do it, brands need to turn heads to survive, let alone thrive.
We’re blessed with the power to change people’s minds. We listen, plan, research, debate and get out there in the relentless pursuit of the right idea. We’ve proven time and time again we have the talent to grow brands and create effective packaging design that delivers measurable results.
Relax creates and enhances brands for clients operating across the globe.
From our brand agency in Sydney and our design partners that are located across 4 continents, Relax combine both creativity of thought with originality of execution to produce effective pieces of communication across all design disciplines. It keeps us up to date with emerging trends, and ensures that our solutions give the brands we work with a creative.
The international flavour of this unique design offering guarantees an innovative approach that creates both excellent work as well as achieving outstanding results. It is this approach that is seeing Relax not only assisting brands throughout Australia, but the UK, US and India too.
- Agency/Creative: Relax Design
- Article Title: Aperitivo Seltzer Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Sydney
- Market Region: Oceania
- Project Deliverables: Packaging Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: Frenchies Aperitivo Seltzer Packaging Design
Creative Director: Tim Eccles