Aparking is a comprehensive solution designed to simplify the process of finding and booking parking spaces at major airports across the Netherlands. This project encapsulates our efforts in crafting a user-friendly interface and a distinctive brand identity that reflects the convenience and reliability of our service. Our aim was to enhance the user experience with intuitive navigation and a seamless booking process, ensuring that every interaction is straightforward and stress-free.
The objective of Aparking was to create a strong brand identity and develop a user-friendly interface that reflects the convenience and reliability of our parking solution at major airports across the Netherlands. We focused on enhancing the user experience by integrating intuitive navigation and a seamless booking process, ensuring that every interaction is straightforward and stress-free.
For Aparking, we selected a combination of yellow and blue colors that give the brand a fresh and professional appearance. Yellow represents energy and accessibility, while blue conveys reliability and calmness. The typography was carefully chosen to ensure readability and clarity, featuring clean, modern fonts that reinforce the simplicity and user-friendliness of the platform.
The objective of the UI/UX design for Aparking was to create an interface that is easy to navigate and intuitively guides the user through the booking process. We focused on designing a visually appealing and functional platform that strengthens the brand identity and ensures a seamless and stress-free user experience.
CREDIT
- Agency/Creative: We Do Digital
- Article Title: Aparking – Airports Parking Solution, Brand Identity and Website Designed by Youcef Benouali
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Arab Emirates
- Agency/Creative City: Dubai
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Logo Design, User Experience, User Interaction
- Industry: Transport
- Keywords: branding, logo, logo design, visual identity, art direction, graphic design, brand identity, brand naming, brand strategy, brainstorming
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Credits:
Brand Designer & UI/UX Designer: Youcef Benouali