A design inspired by tradition and good luck! A design by Midday Studio, they received inspiration by many traditions and vintage labels.
“With a subtle flavour profile of a traditional Christmas pudding, our brief was to name and design this festive stout. Our solution, ‘Sixpence Stout’ was inspired by the coin traditionally baked into a Christmas pudding in Victorian times for good luck. The design references the Christmas pudding with a festive holly placed above the ‘O’ of the stout and the brandy butter inspired waxing on the neck of the bottle. The design also takes influence from vintage ale labels of the period.
CREDIT
- Agency/Creative: Midday Studio
- Article Title: MIDDAY STUDIO – Tap East Brewery, Sixpence Stout
- Project Type: Packaging
- Agency/Creative Country: London, New York, and Singapore
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
