• Project

  • Region

  • Industry

AO Park Brand Identity

AO Park Brand Identity

Le Park mall, located in the dynamic Dammam City, close to Riyadh and near Dubai, showcases Al Othaim’s forward-thinking in entertainment and leisure. Anchored in the local culture, this initiative aims to engage various community segments, providing a distinctive mix of traditional principles and global excellence standards.

The park is conceived as a dynamic, multifaceted destination that transcends the conventional boundaries of an amusement park. It aims to be a cultural hub, where the rich heritage of the region is showcased alongside cutting-edge, global entertainment options. The design and layout of Le Park mall pay homage to the local architecture and art, seamlessly integrating these elements into modern structures and attractions.

One of the critical objectives of Le Park mall is to provide an all-encompassing experience that caters to a wide range of preferences and age groups. From thrilling rides and adventurous activities for the young and energetic to more serene and reflective spaces for those seeking tranquility, the park is designed to be inclusive and engaging for everyone. It’s not just about entertainment; it’s about creating a space where memories are made, and cultural bonds are strengthened.

Le Park mall also places a strong emphasis on sustainability and eco-friendliness. The use of renewable energy sources, green spaces, and environmentally friendly materials underscores the project’s commitment to preserving the natural beauty of the region while providing a state-of-the-art entertainment experience.

Furthermore, this project is envisioned as a catalyst for local economic growth. By attracting tourists from across the globe and providing employment opportunities to the local population, Le Park mall is set to become a significant contributor to the economic vitality of Dammam.

In essence, Le Park mall is not just an entertainment venture; it’s a bold statement of progress and originality. It represents a fusion of the local and the global, the traditional and the modern, the tranquil and the exhilarating. This park is poised to become not just a landmark in Dammam but a beacon of cultural and entertainment excellence on a global scale.

CREDIT

  • Agency/Creative: Shaping The Future (STF)
  • Article Title: AO Park Brand Identity
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Saudi Arabia
  • Agency/Creative City: Riyadh
  • Market Region: Middle East
  • Project Deliverables: Brand Identity
  • Industry: Entertainment
  • Keywords: WBDS Agency Design Awards 2023/24

  • Credits:
    Design Agency: Shaping The Future (STF)

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
7
Good
Vote
7
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
7
Good
Vote
6
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
7
Good
Vote
5
Bad
Vote
0