My goal was to redesign the ‘Red Chief’ brand to make it more visually and functionally appealing, with a modern youth, adventurous and bold feel, and to create promotions and collaterals to provide a more positive experience for young adults.

Red Chief is a strong and confident brand, and their visual language and websites should reflect this, which they do not currently. It must be shaped into that vibe.

To grab a position in the global race, it must be updated digitally and disseminated throughout space using appropriate and same visual language throughout the channels. It should have a more modern appearance to appeal to the audience.

Customers prefer to purchase products in physical stores rather than online from websites. As a result, they lose a diverse audience due to flaws such as poor website design and dull social media creatives, as well as a lack of media campaigns and collaterals.

Here I created more matured and updated identity of Red Chief brand as a communication design attempt. The redesign will include recreating the brand’s visual identity in terms of its website UI, overall interaction, social media marketing posts, collaterals, and color palette.

The redesigned logo:
1. Has one typeface at the bottom to avoid heavy eye movement.
2. It is square in shape to make it bold and strong, similar to the brand’s products.
3. Because they also made it in shades of black and brown, the tone and shade of
brown color is used here to show synergy between the logo and the products.
4. It has sharp shapes with curvy corners to give the audience a stylish and
modern look, and it appears to be on an equal plane.