“The «5 principles» is a series of candy jars with a twist. Each one is dedicated to different personality and character type (thinker, lover, lazy, muscle or just a cat person). Every pack design includes a simple character, people can relate to, and a series of short inspirational or funny quotes about him.”
CREDIT
- Agency/Creative: Anton Shlyonkin and Anna Goncharova
- Article Title: Anton Shlyonkin and Anna Goncharova – «5 principles» Candy Package
- Project Type: Packaging
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