Restaurant-bakery Kuhnya is a modern place in the centre of Ivano-Frankivsk, Ukraine, which basically gives people a feeling of energy, kindness and positive. Kuhnya has a dynamic and diverse identity and packaging that adapts to each line of business: the bakery is plump and warm, the café is warm and welcoming, the bar is bright and inviting, and the pizzeria is energetic and cool. The energetic identity perfectly adapts to different tasks, leaving the feeling of a holiday and a positive mood unchanged.

Also, a number of text phrases were developed for the brand, which are also part of the identity and are designed to bring the product closer to the packaging.

The oval is a special visual element, it is used as an independent graphic element or becomes the basis for illustrations — vegetables, dishes, pastries and other items related to the brand. The illustrations are made in a deliberately simple manner, with a minimum of details, which also symbolizes the approach of the brand itself — not to waste attention on trifles, but to focus on basic factors such as taste, quality, loyalty.

To enhance the effect of modernity and energy, a photo session was held, which also sets the tone for communication, here different types of lighting are used to highlight each of the company’s activities — natural light for a bakery, bright directional light for a pizzeria, subdued light and a bright backdrop for a restaurant and bar. All together, this makes you feel how the same establishment can easily provide completely different experiences. The identity, like the brand itself, does everything to make you have a great day.