• Project

  • Region

  • Industry

Anothern Creative Reinterprets Traditional Vietnamese Doors for Contemporary Branding

Anothern Creative Reinterprets Traditional Vietnamese Doors for Contemporary Branding

The Door to Spring

The design of traditional Vietnamese doors also reflects deep cultural values. In the north, doors are often painted in dark hues of brown or black, signifying stability and endurance. In central Vietnam, intricate carvings of lotuses and bamboo adorn door panels, symbolizing resilience and purity. Meanwhile, in the south, brighter colors like red and gold dominate, representing prosperity and joy. These regional variations tell the story of Vietnam’s diverse landscapes and the people who have adapted to them over centuries.

Beyond color and design, the materials used for doors also hold cultural significance. Traditional doors were often crafted from gỗ lim (ironwood), a durable and revered material symbolizing strength and longevity. Wealthier families or noble households might incorporate mother-of-pearl inlays or gold leaf decorations, showcasing their status and heritage. Meanwhile, in rural areas, doors made from bamboo or other local woods were more common, reflecting the simplicity and closeness to nature that define village life.

The Spiritual Guardian: Doors in Rituals and Worship
Doors in Vietnamese culture are not merely functional—they are sacred. Many homes feature a small altar above the doorframe dedicated to the Thần Cửa (Door God), a guardian spirit believed to protect the household from malevolent forces. Offerings of incense, fruit, and flowers are placed here during important festivals, ensuring that the Door God remains vigilant against misfortune.

During Tết, families often hang câu đối (parallel sentences) on either side of the door, expressing wishes for happiness, wealth, and longevity. These red and gold banners are believed to ward off evil spirits while attracting good fortune. Some homes also place branches of peach blossoms or kumquat trees near their doors, further enhancing the festive spirit and reinforcing the symbolism of renewal and prosperity.

In Vietnamese folklore, doors play an essential role in many ghost stories and spiritual beliefs. It is said that spirits cannot pass through closed doors unless invited, which is why some families leave a small opening on important ancestral worship days, allowing the spirits of their ancestors to return home and bless their descendants. On the other hand, after a funeral, it is customary to cleanse the doorframe with salt or other purifying substances to prevent restless spirits from lingering.

Temples and pagodas also emphasize the importance of doors. The grand gates of Buddhist temples are often adorned with intricate carvings of dragons, phoenixes, and celestial beings, serving as both a physical and spiritual threshold between the mundane world and the divine realm. Many temples have three-door entrances, symbolizing the Buddhist concept of the Three Jewels: the Buddha, the Dharma (teachings), and the Sangha (community of monks and devotees).

CREDIT

  • Agency/Creative: Anothern Creative
  • Article Title: Anothern Creative Reinterprets Traditional Vietnamese Doors for Contemporary Branding
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh City
  • Market Region: Asia
  • Project Deliverables: 2D Design, Art Direction, Brand Design, Logo Design, Packaging Design, Product Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Wine, Product Wine, Tet 2025, The Door to Spring

  • Credits:
    Creative Director: Khanh Khuat
    Creative Director: Nguyen Thong
    Brand Designer: Nguyen Hieu
    Brand Designer: Duy Thanh
    Brand Designer: Phuc Nguyen
    Brand Designer: Huy Hoang

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
4
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
4
Bad
Vote
0