Sushi-San PH
This visual system, inspired by Japanese art and cuisine, combines a contemporary flair with a serene, approachable atmosphere that balances luxury and simplicity. The S-shaped mark embodies warmth and positivity, with smooth edges symbolizing adaptability, representing both sushi and the brand name. Logo lockups are designed to stand out across various applications, enhancing their emotional impact when combined with the color palette. A sans-serif font conveys timelessness and modernity, reflecting the brand’s goal of attracting sushi enthusiasts seeking an authentic yet fresh dining experience that honors tradition while embracing the brand’s identity.
Brand Story
The journey began with a simple idea to franchise a sushi brand, but it quickly evolved into a unique sushi experience as the owners chose to forge their own path. Partnering with Annoe Studio (Paul Antonio), they created a visual identity that reflects their dynamic personality and commitment to quality and affordability.
CREDIT
- Agency/Creative: Annoe Studio | Paul Antonio
- Article Title: Annoe Studio Crafts a Contemporary Visual Identity for Sushi-San PH
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Philippines
- Agency/Creative City: Metro Manila, Philippines
- Market Region: Asia
- Project Deliverables: Brand Identity
- Industry: Food/Beverage
- Keywords: #branding #identity #visual #visualidentity #brandidentity #graphicdesign #logo #creative
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Credits:
Creative Director/Designer: Paul Antonio
