” The concept of the Knockout beer packaging is based on the emphasizeable product attributes: high alcohol percentage and dark colour. The higher the alcohol level, the more distorted the logo becomes, symbolising the knockout effects of losing soberity. Vivid colour codes are used on the black surface to make difference easily between the beer types. The products go with a three pieces multipack including a small pack of snack.”
CREDIT
- Agency/Creative: Anna Takács
- Article Title: Anna Takács – Knockout beer (concept)
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
