Mates. Handcrafted with love and passion. Mates City Drinks is a newly established beverage company opened in San Diego, California. They produce and sell natural lemonades and other beverages, hand made with only the best quality ingredients. They create excellent and unique recipes, sell drinks in cafes and bars and also deliver them to people. The company is all about organic ingredients, amazing flavors and innovative approach. Their goal is simple: make the best tasting drinks possible without using artificial ingredients. Mates is served by people who want you to have only the best experiences in this life!
The product is for young people who care about their health and try to exclude the crap from their nutrition.
The core of the design brief was to create a logotype and package design that differs from the competition and introduces the brand to the audience with a clear message: it is all about happiness and freedom. The client wanted to reflect the brand with classic and modern and to give a colorful, energetic image.
I created a custom logotype with a strong and individual appearance that represents the character of the brand, friendly and honest, and reminds about the organic composition of the drinks. Typography gives personality to a project and creates a cohesive voice across all communications.
For the labels I made simple illustrations with retro style, summer mood and warm, muted colors. The use of typography is minimal and direct. The new brand identity kind of represents the right experience of drinking the lemonades. Super chill and friendly. Drinking one of these beverages means being transported to the beach. The packaging and funky colors will put you in vacation mood all year long. To explain the lemonade flavor imagination space, each bottle has its own life and personality.
As a result, we can see a non-classic, young and modern brand identity and packaging system. And now Mates is more than just lemonade. It’s a lifestyle.Would you drink this with your mate?
- Agency/Creative: Anna Ivanova
- Article Title: Anna Ivanova Creates Concept Identity and Packaging Design for Mates City Drinks
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: South America
- Project Deliverables: Brand Identity, Graphic Design, Illustration, Packaging Design, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle