“The Buddy chocolate bars were a part of a fictional project presented by Nidar (a Norwegian chocolate company), which tasked us to design a new packaging for their milk chocolate bar. My inspiration for this design was to create something for people to share, hence the name ‘Buddy’. When buying a larger chocolate bar, it is most likely you will be sharing it with friends or family. In regards to the design, I was inspired by vintage and retro packaging. I wanted to keep the final design simple, classic, and timeless.”
CREDIT
- Agency/Creative: Ann Iren Vinningland
- Article Title: Ann Iren Vinningland – Buddy Chocolate Bar
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
