Some stories are passed down through generations, while others remain hidden—waiting to be discovered. Ankahi – Zaffran Spiced Liqueur is inspired by India’s untold stories, its forgotten treasures, rare spices, and deep-rooted traditions—a concept that shaped not just the liquid but the entire brand experience.

The name Ankahi, meaning “unspoken” or “untold” in Hindi, was born from this philosophy. It represents the hidden gems of India—elements of our history, culture, and craftsmanship that are waiting to be unveiled. Just like the rare herbs and saffron infused in this liqueur, these stories exist beneath the surface, ready to be rediscovered.

At Firstbase, we crafted Ankahi from the ground up—from naming to the brand story, identity, packaging, and visual language. Our vision was to create a brand that embodies the spirit of discovery, where every design element reflects layers of history and craftsmanship.

The bottle design brings this philosophy to life. Its sculpted form appears as if a layer has been broken away, symbolizing the revelation of something precious. The layered label, with its uneven edges, mirrors the act of peeling back history—each layer revealing more than the last. The hand-tied rope around the cap pays homage to traditional craftsmanship, while the deep amber glass enhances the mystery and richness of what lies within.

Ankahi is more than just a brand—it’s an exploration of the unseen, a tribute to the forgotten, and an invitation to discover stories that have long remained untold.