“Vegan stuff, for all staff” The slogan is also their philosophy – their goal is not only to meet the needs of veganism, but also making fresh, healthy, preservative-free products that while consuming, their plant-based origin is secondary. After all, we love to eat, and that is the most ideal scenario if we do not have to compromise on taste. They source raw materials from domestic producers, or they grow them on their own lands by themselves. Their recipes are unique, such as their seed-milk that is made with a unique technology. They also think of our four-legged friends, so a special dog biscuit is part of the product family as well.
Customers of the brand – whether they be vegans or not – are environmentally conscious: they recognize that by reducing meat consumption and incorporating plant-based meals into their eating habits they can contribute to slow down climate change.
The main task was to break with the usual image of vegan brands, which are traditionally based on minimalism and purity. They want to make Krumplibogár products almost jump off the shelf with its brave, figurative character, reaching out to catch people’s eyes. Contemporary Japanese restaurants served as a major inspiration, with their surreal, slightly fairytale-like but non-intrusive visuals.
At the beginning of the creation of the brand, the biggest challenge was the conceptual, coherent creation of the product portfolio and the image. Strategic decisions related to the distribution channels and the establishment of the brand’s online presence are currently on the agenda.
Each product, each package, tells a separate story with unique characters that symbolize and personalize the ingredients of that product – the lead actor and the bridge between products is Krumplibogár (Potato Beetle) itself, who guides the consumers through the packaging of the products.
The product portfolio consists of 3 sandwich creams with different flavors, an almond milk, a grape juice, a fruit granola and a biscuit for dogs made from dried vegetables. Currently, the products can be purchased at various pop-up fairs, but the distribution channels will soon be expanded with a webshop, and they would like to involve resellers as well.
Though the Kumplibogár is only just starting its journey, they are very proud of the positive feedback they have received at various producer markets and craft fairs.
- Agency/Creative: Anit Vida
- Article Title: Anit Vida Creates Vegan Packaging Design Food Brand Labelling for Krumplibogár
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Hungary
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Product Naming
- Format: Bottle, Box, Jar, Sachet
- Substrate: Pulp Paper