This branding project is dedicated to building the complete visual identity of Ramy Rayane, a 23-year-old Algerian commercial filmmaker with a background in cinema and a growing reputation for crafting bold, cinematic advertisements. With experience working on real-world commercial sets and collaborating with respected companies, Ramy blends his artistic sensibility with the demands of modern advertising, creating brand visuals that feel like short films.

The goal of this identity is to visually reflect Ramy’s unique directing style: sharp, emotionally driven, and visually impactful. The brand system is designed to position him as a serious creative professional with a signature cinematic touch, capable of elevating brand narratives through storytelling, art direction, and film craft.

The identity direction draws inspiration from contemporary cinema, film festival aesthetics, and visual storytelling. It incorporates elements such as:

A bold, cinematic color palette (with high contrast and dramatic lighting)

Typography that evokes the mood of title sequences and director credits

A series of illustrated posters, presenting Ramy as both a filmmaker and an artist

Layouts that play with framing, grids, and visual rhythm, echoing storyboards and film scenes

This project doesn’t just brand a filmmaker. It builds a visual universe around Ramy Rayane, blends the world of commercial direction with artistic expression. The result is a modern, cohesive identity that helps him stand out in a competitive industry while staying authentic to his Algerian roots and cinematic passion.