Animal Illustrations for Premium Quality Brandy Branded Packaging

Animal Illustrations for Premium Quality Brandy Branded Packaging

Studio 33 – Jedna

 “SHALL WE HAVE ONE?” (ONE translates as “JEDNA” in Croatian.)

The very thought of this sentence spoken in a Croatian bar is completely unambiguous in the context of our country and the environment. When someone speaks these words, everyone knows what they mean – rakija
(a type of brandy).

Entering the market with the name JEDNA (ONE) is a good foundation for interesting and fun communication of the brand. Just imagine for a moment, “SHALL WE HAVE ONE (JEDNA)?” with such a name becomes a question and the answer at the same time.

ONE for the road, A short ONE, A sharp ONE, ONE named Vilja, ONE made of quince, ONE made of apricot, …

The design proposal is based on hand-made animal illustrations characteristic of Slavonia and Baranja.
Each illustration represents one type of rakija, which helps us distance product from the classic approach of representing a type of this drink with a picture of a fruit.

To make the illustrations authentic and courageous, animal heads and bodies were drawn separately. The bodies come in various gentleman’s suits, whether it be a modern jacket and a tie, or a traditional Baroque suit.

The labels are complemented by additional illustrations of the production process, as we want to educate the buyer about the quality of production.”

CREDIT

  • Agency/Creative: Studio 33
  • Article Title: Animal Illustrations for Premium Quality Brandy Branded Packaging
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Croatia
  • Market Region: Europe
  • Format: Bottle
  • Substrate: Pulp Paper

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