“‘uphaar’ is a Packaging product for Lucky bamboo plant , designed by coding meaning and context in to Nature and Human. Its new way of promoting the ‘Culture of gifting plants’. The name ‘uphaar’ chosen in Indian context for respected segment of users. We adapted properties of Lucky bamboo plants and their Users. This product is based on ‘Save the Nature’ theme, considering existing lifestyle scenarios and needs.”
CREDIT
- Agency/Creative: Aniket Sase, Pratibha Lalwani
- Article Title: Aniket Sase, Pratibha Lalwani – uphaar
- Project Type: Packaging
- Substrate: Pulp Paper
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