The objective of this project was to redesign the Cinética brand as the company transitioned into a new phase of growth and transformation. This evolution required a comprehensive reevaluation of its brand and market positioning, alongside the development of strategic pillars to sustain and strengthen its identity in this new chapter. At the core of this effort was the challenge of effectively translating the dynamic essence of kinetic architecture—movement—into a cohesive visual identity, ensuring consistency across the logo and every aspect of the brand.

Cinética is more than an architecture firm; it’s a visionary partner committed to creating future-proof environments that seamlessly adapt to life’s evolving needs. By integrating cutting-edge technology with personalized and attentive service, the brand delivers innovative architectural, interior, landscaping, and lighting design projects. Whether for residential, corporate, or commercial spaces, kinetic prides itself on a unique approach that combines immersive solutions with financial foresight, ensuring environments are as flexible as they are functional.

The redesign centered on the concept of movement, inspired by the adaptability of the spaces the brand creates. Shapes that evoke rhythm and fluidity were designed to capture multiple immersive perspectives. This concept extended beyond the logo to the brand’s typography, reinforcing a dynamic identity that aligns with Cinética’s core pillars. The tagline, “Architecture in Motion,” encapsulates this vision, reflecting the brand’s dedication to constant evolution and timeless functionality.

Through this redesign, Cinética redefined itself as an innovative and technological architecture firm, emphasizing complete delivery, client-centricity, and sustainable design solutions. Every element of the new identity—from the pillars of customer engagement to the responsive and immersive approach—was meticulously crafted to communicate the brand’s promise: environments designed for today and adaptable to the future.