“CS — is the largest electrical company in Belarus, which supplies the market with more than 5000 items.
CS company’s branding and packaging has been inspired by the old physics books which are diagrams of electrical circuits and illustration of scientific experiments in the style of engravings. Inventor Thomas Edison ‘s words that a firefly is an ideal cold light source prompted the idea of omparing the various forms of light bulbs with various insects . So a client will see it not just as an ordinary luminaire, but as an independent form.”
CREDIT
- Agency/Creative: Angelina Pischikova
- Article Title: Angelina Pischikova – CS Electric (concept)
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
