Angelic® is a high-end women’s fashion brand with a variety of designs and modern styles. Angelic’s design is elegant and subtle in every detail, increasing the coordination of shirts, costume accessories with skirts or shorts. Angelic fashion is mainly focused on young people, office workers, with relatively good income, fashion products always emphasize dynamism but still ensure details and luxury in each product. Angelic promises to bring customers design products with impressive details at first sight. Feminine, delicate and specially handcrafted to highlight each product line.

The brand is a symbol of passion and aspiration, Casual outfits are now tailored to match the pace of life, with a perfect version full of attraction and confidence to help women conquer interesting touch points in new age.

The brand wants to create a dynamic design that is easy to apply, has its own characteristics, and can be used well on print. Simple but still luxurious because the brand’s product is high-end fashion.

Design style identity in the direction of luxury and simplicity. Logo type is customized with a fashionable, dynamic style, suitable for the main audience of the brand are dynamic young people, offices who love high fashion. Type logo design is optimized throughout the brand image. Design Identity is specifically applied on items such as digital social identity, packaging, stationery, signage…

The materials in the packaging are preferred to use recycled paper to be environmentally friendly, but still ensure the elegance through the needle printing technique. Signage system is also designed with luxurious materials, but the overall style must be simple, creating an accent from the brand’s Logo type.

The highlight of the visual identity in the character “L” as a wing – Angel. Shape “L” is used as the identity space on the entire brand image, helping the brand have a distinctive identity and flexible application on all items of Brand.