Poci is more than a Tuscan farm, producing Chianti wine and olive oil, it is in fact an oasis in nature, is an invitation to immerse oneself into the present moment, and to connect directly with one’s aliveness. It is a place to pause for a while for a silent retreat.
Considering Poci itself as an experience, we thought it was essential to bring that level of interaction and discovery within each of its products. We thought about ‘silence’ as an element that exists in the absence, something that becomes an empty container to be filled with meaning — just as in nature, where the meanings can be hidden in a river, among the leaves of a tree or in a glass of wine.
Poci’s labels, featuring the beautiful illustrations by Gianluca Folì, pushes the one who looks at them to seek and make discoveries, to change perspectives. In fact, only the one who truly can see will find the hidden message. Poci is an invitation to explore ourselves and to listen (or read) beyond words.
Poci is a place capable of speaking to your soul.
Here everything has a voice, the blades of grass, the wind that breaks on the olive groves, the sun that illuminates the vineyards, the seasons that follow one another in the hills, the stones that defy time. No one can tell this story better than Poci himself.
The sounds of nature mingle with the noises coming from the fields and the wonder of those who arrive here for the first time. Open your senses while tasting the wines that are born in my land. Take the time to listen, and to listen to yourself. You will see, the stress will slowly give way to a pleasant feeling of calm. In that moment, here, you will feel at home.
- Agency/Creative: Andrea Castelletti Studio
- Article Title: Andrea Castelletti Studio Creates Label Design and Illustration for Chianti Wine and Olive Oil
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milan
- Market Region: Europe
- Project Deliverables: Brand Identity, Illustration, Label Design, Packaging Design
- Format: Bottle
- Substrate: Glass, Pulp Paper
- Industry: Food/Beverage
- Keywords: wine, chianti, chianti classico, illustration, toscana, silence
Creative Director: Andrea Castelletti
Art Director: Andrea Castelletti
Art Director: Andrea Flemma
Illustrator: Gianluca Folì
Graphic Designer: Andrea Flemma
Still-life photo: Marco Biancucci