andere lab is a design practice founded by Ivan Inozemtsev. Rooted in graphic design and identity, it began as a personal space—free from briefs and external expectations—where ideas could be explored purely through form and structure. Over time, it evolved into a methodical laboratory for crafting visual systems that are minimal, deliberate, and quietly expressive.

The name andere (German for “different”) embodies the studio’s approach: architecture over decoration, rhythm over noise, and clarity over complexity. Each project is treated as a visual experiment, where every element is considered in relation to the whole. The studio draws inspiration from Japanese minimalism, German precision, and contemporary typographic exploration, resulting in designs that feel both restrained and impactful.

andere lab seeks to create design that resonates beyond functionality. Every project—from branding to environmental graphics—is approached as a cohesive system, where concept, form, and user experience intertwine seamlessly. The practice emphasizes thoughtful composition, spatial awareness, and the subtle use of contrast to guide attention without overwhelming it.

The studio thrives on challenging conventions, transforming ordinary briefings into exceptional visual solutions. It is committed not only to work that functions, but to work that surprises, engages, and endures. From design to impossible, andere lab continues to redefine what graphic design can communicate: quiet, intelligent, and unforgettable.